Founder
Diana Chapman
Diana Chapman is one of the most sought-after advisors and defining voices in the global conscious leadership movement. She has advised thousands of CEOs and many of their executive teams, traveled the globe as a YPO facilitator, and trained many of the top conscious leadership coaches in the industry.
She founded Signal Institute after exiting Conscious Leadership Group, which she co-founded.
Her first book, The 15 Commitments of Conscious Leadership, is the top-selling book on conscious leadership worldwide. Her next book, No Drama Teams, is forthcoming (Portfolio Publishing, 2027).
As a passionate educator, Diana co-teaches Capital Formation at Stanford University, where she helps students understand that consciousness is capital. She also serves as a regular instructor for The Kauffman Fellows. In response to a call to focus on the human consequences of AI, Diana advises many of the industry's top leaders.
She lives in the Santa Cruz Mountains of California with her husband at Braveheart Ranch. She lives close to the land, growing food and designing environments that restore people to themselves.
Highlights
- Founder, The Signal Institute (2025)
- Co-Founder, Conscious Leadership Group
- Author, The 15 Commitments of Conscious Leadership — the top selling book on conscious leadership worldwide
- Forthcoming: No Drama Teams (Portfolio Publishing, 2027)
- Co-teaches Capital Formation at Stanford University
- Regular instructor, The Kauffman Fellows
- Global YPO facilitator
- Advisor to top AI industry leaders on human consequences of AI
"What sets Diana apart is her ability to help you not just solve immediate challenges, but level up your capabilities for the future. I can bring her my toughest problems and walk away with both clarity and enhanced skills to handle similar situations down the road. We've recently worked through challenges as diverse as strategy setting, organizational structure evolution, performance management, and work/life balance. The impact of our work together continues to compound over time."
"Working with Diana was nothing short of transformational. What began as executive coaching during a leadership transition quickly evolved into a deeper journey that redefined how I see myself and live my life. Diana didn't just help me reach goals — she helped me rewrite them, unlocking a sense of clarity, courage, and joy I didn't know was possible. I feel more alive, empowered, and connected — in every part of my life."
"Diana Chapman has taught me not to settle for the leader that I am today. She has encouraged me to be curious about the ways I can tap into my better self to lead even more effectively with skill and grace."
"Across years of working with coaches, Diana stands apart as the most transformative force in my professional and personal growth. She quickly gets to the core of how you tick, helping you dismantle habits that hold you back. She helped me break my cycles of micromanagement and burnout, and build a leadership style grounded in vulnerability and low-drama culture at Verge. She's the reason I've been able to run my company sustainably for the last decade."
"Working with Diana has dramatically changed the way I react to challenges and stress in my life, preserving my energy to direct toward more constructive pursuits. She has a gift for guiding me through stories I create about events and people in a structured way that inevitably leads to perspective shifts."